Monster makes Ducati cross million motorcycle mark
A Ducati Monster 1200 S was the one-millionth Ducati to come off the Borgo Panigale assembly line and was presented to a Milan buyer by Claudio Domenicali, CEO of Ducati Motor Holding. Domenicali presented the motorcycle, which contained a special laser serigraph on the handlebar bracket identifying it as the millionth bike, to Ernesto Passoni, 47, of Cincsello Balsamo at the Audi City Lab in Milan. Passoni had placed the order with a local dealer and was told that it would be the milestone bike.
“Between 1946 and today we have designed, built and delivered one million dreams that have become reality to Ducati,” Domenicali said. “Our strength is in the exceptional work that all of the Ducati employees carry out so efficiently on a daily basis, contributing to making our bikes beautiful, unique and desirable. To deliver the millionth bike produced directly into the hands of a passionate Ducatista is an incredible feeling and an incentive to continue along our growth path.”
Tags: Motorcycle engineering, Motorcycle riding practices